Elevate Member and Employee Experience

Elevating Operations and Market Share: Pharmaceutical CRM Software Excellence

Published on December 20, 2023

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How pharmaceutical CRM transformed Medisca's operations for streamlined excellence and enhanced market share

ABOUT THE CUSTOMER

With over 30 years’ of experience and a solid foundation in pharmaceutical compounding, Medisca supports pharmacists by supplying equipment, devices, and quality-assured ingredients. Operating globally in North America, Australia, and Europe, the company fosters strong partnerships to deliver customized healthcare solutions with an unwavering commitment to quality and innovation. Whether it’s compounding products and services, supply chain solutions, compounding technology manufacturing, analytical testing, intellectual property licensing, educational services, or more, Medisca offers comprehensive solutions backed by a strong network of people-focused partners.  

Summary of the project

With a vision to deliver prompt, top-tier customer support to its partners and empower staff to efficiently achieve this, Medisca prioritized automating operations across its sales, service, and marketing departments. The goal was to replace five core systems used daily by employees with a single pharmaceutical CRM software tool.  

While centralizing all business processes and automating the Sales, Marketing, and Customer Service departments, Medisca wanted to ensure deep integration with the corporate ERP system. Additionally, reporting capabilities for management were identified as a priority. 

The international leader in pharma compounding chose Creatio to accelerate their operations, increase market share with existing partners, and boost revenue per employee. Solutions Metrix was selected as the implementation partner for this pharmaceutical CRM software project due to its understanding of Medisca’s niche sector and objectives. 

“In 3 months, we did something that I think would take 6 or 9 months. We really fast-tracked this implementation with great success – And it's not like we put it in place and there’s big gaps – it really went well!”

James Warren
Director of IT Transition from Medisca Pharmaceutique Inc. 

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