CUSTOMER ENGAGEMENT
From strangers to promoters
Engagement
The customer engagement is the keystone of marketing. It is one thing to interact with your potential or actual customers, another thing to deploy a good marketing strategy to make them interact with you. The engagement can have multiple phases and forms, but the final goal is to have a clear understanding of your hottest prospects, to help your sales team better invest their energy.
Email Marketing
To do email marketing you need a strong and reliable database of contacts. Customers are not interested in cold emailing anymore. They want personalized emails based on their needs and preferences. We will help you structure and segment your audiences to assure the personalisation in your communications is maintained.
Email campaigns
We can help you create your Email campaigns based on the objectives you want to achieve such as:
- Notoriety
- Awareness
- Engagement
- Conversion
Nurturing
With the help of the Marketing platform of your choice, we can help you design automated nurture flows, to get your potential customers to do a specific action. You can for example automate a series of emails to welcome new customers in your database and then slowly get them to request a demo or contact a sales representative. This allows a standardisation in all the communication your organization has with its prospects/customers.
Social media campaigns
Social media is still one of the best ways to increase your brand awareness, get potential customers and drive traffic to your website. All of that, at a really low cost. Solutions Metrix can help you manage your social media campaigns and automate your posts to assure a constant activity on different platforms such as Facebook, Instagram and LinkedIn. We can also assure the integration of your different accounts into your marketing platform, allowing you to track your customers’ engagement. Finally, we can help you manage and integrate your ads on the marketing platform to ensure maximum ROI.