Resources
The Landing Page – A Powerful Tool to Convert Leads
Like most of the companies, small or big, you have started to think about your lead conversion process, with a precise strategy including goals, as well as some content and actions to be taken. Furthermore, did you think about including the landing pages as a part of this process? The purpose of this article is
Read moreCRM Strategy: Do you know your customers well?
You are already used to consolidate your database by adding listings of contacts. But in order to be successful with your marketing and sales campaigns, did you spend enough time to know well your prospects as well as your clients? During the prospection, the follow-up, or the retention of an existing base, it is critical
Read moreKeep a Close Eye on Your Leads with a CRM
Lead Management: Reason for Being and Purpose In this increasingly competitive economic environment, your daily priority is to generate enough leads and to convert them into opportunities. Implementing a CRM (Customer Relationship Management) is definitively the technology solution that will simplify your life and enable your sales representatives to be autonomous and effective. CRM: Optimize
Read moreArticle: Inbound Lead Generation: Strategy & Best Practices
According to Forrester’s article “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014, the companies that implemented marketing automation tools noticed a strong relationship between their sales and marketing through various elements. A 13 % advantage when defining and executing programs on the ground A 17 % improvement when working with customer and prospect requests
Read moreCRM – An Indispensable Tool for the Sustainability of Your Organization
CRM (Customer Relationship Management) is a set of systems for optimizing and maintaining relationships between a company and their customers, which develops loyalty and increases company revenue. CRM implementation allows each department within an organisation to reach system information and offer better customer service by offering products or services best adapted to the customer’s expectations. Customer Relationship Management
Read moreCRM Tools: How to Evaluate the ROI of a Good CRM
CRM has become a big part of most corporate companies. It is a useful tool in improving the relationship between the company and its clients. Most of the general public however do not know what CRM is all about. This article is meant to explain how one can evaluate the ROI of a good CRM.
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