Article: How to increase your retention rate and decrease your support expenses ?
Whatever your business is, your priority is to find new ways to increase your turnover. But many companies focus on new customers without efficiently taking care about existing ones even if it’s less expensive. Why are we focusing more about getting new customers? Ironically, the tendency is going toward an increase of investments for generatingRead more
Article: Why Marketing Automation is Important
Marketing, as many other industries, is taking advantage from the technological breakthroughs of our time. Automation is taking over many types of tools, from household appliance and energy consumption to cars. Marketing is also part of the industries being changed, for the best of your marketing projects. In this article we will detail you theRead more
Article: How to use social media to increase your customer’s satisfaction
Social Media: An Important Communication Tool Nowadays, the entrepreneur that created its start-up can use a major asset: to be known quickly and widely through social medias. Some young companies have built their communication and identity around it, with success. LinkedIn, Facebook, Pinterest, Twitter… social medias aren’t a trend anymore: they are fully used forRead more
Article: 5 Good Reasons to Invest in a CRM System
A CRM solution is a database that support centralizing, securing and managing your customer related data. This type of software will help you to structure your business and to increase significantly your performance. As a marketer, you are most probably familiar with a CRM software. If not, you don’t have to worry because we willRead more
Article: CRM Software: How to increase your clients’ fidelity
Since the 70’s, customer satisfaction is the core of all marketing strategies. Related to the quality or the value of the product, it has long been considered as an automatic factor of customer’s loyalty, with the idea that a happy customer is a captive customer. This is obviously not accurate anymore in a current contextRead more
Article: How to Keep Your Sales Representatives Efficient?
You have decided to provide a Customer Relation Management tool to your sales team, but you are scared that it will not be accepted, or not be enjoyed at full capacity. Or even worse, that your sales representatives will waste their time to create tasks and reports instead of doing the most important: selling yourRead more
Article: The Landing Page – A Powerful Tool to Convert Leads
Like most of the companies, small or big, you have started to think about your lead conversion process, with a precise strategy including goals, as well as some content and actions to be taken. Furthermore, did you think about including the landing pages as a part of this process? The purpose of this article isRead more
Article: CRM Strategy: Do you know your customers well?
You are already used to consolidate your database by adding listings of contacts. But in order to be successful with your marketing and sales campaigns, did you spend enough time to know well your prospects as well as your clients? During the prospection, the follow-up, or the retention of an existing base, it is criticalRead more
Article: Keep a Close Eye on Your Leads with a CRM
Lead Management: Reason for Being and Purpose In this increasingly competitive economic environment, your daily priority is to generate enough leads and to convert them into opportunities. Implementing a CRM (Customer Relationship Management) is definitively the technology solution that will simplify your life and enable your sales representatives to be autonomous and effective. CRM: OptimizeRead more
Article: Inbound Lead Generation: Strategy & Best Practices
According to Forrester’s article “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014, the companies that implemented marketing automation tools noticed a strong relationship between their sales and marketing through various elements. A 13 % advantage when defining and executing programs on the ground A 17 % improvement when working with customer and prospect requestsRead more
Article: CRM – An Indispensable Tool for the Sustainability of Your Organization
CRM (Customer Relationship Management) is a set of systems for optimizing and maintaining relationships between a company and their customers, which develops loyalty and increases company revenue. CRM implementation allows each department within an organisation to reach system information and offer better customer service by offering products or services best adapted to the customer’s expectations. Customer Relationship ManagementRead more
Article: CRM Tools: How to Evaluate the ROI of a Good CRM
CRM has become a big part of most corporate companies. It is a useful tool in improving the relationship between the company and its clients. Most of the general public however do not know what CRM is all about. This article is meant to explain how one can evaluate the ROI of a good CRM.Read more