Marketing Automation
Marketing automation tools empower businesses to optimize their digital sales funnel, drive customer engagement and boost lead generation–just to name a few advantages. Find out all about how marketing automation transforms your business from the inside out.
Article: Data-driven customer experience utilizing the latest CRM trends
Provide data-driven CX with CRM customer experience tools to make a personalized experience
Read moreArticle: Transportation optimization with emerging technology
Transportation optimization is driven by fast-paced business digitalization, improving efficiency and allowing transportation management solutions to connect big data in logistics, making collaboration efficient like never before.
Read moreArticle: 7 Ways Microsoft Power Platform Can Solve Manufacturing Industry Challenges
In an era of data-driven decisions and empowerment, Microsoft Power Platform is here to change the manufacturing landscape from paperwork and legacy systems to intelligent apps and cloud-based AI.
Read moreEbook: Tech Trends in The Retail Industry
New CRM features and tech trends are improving retailer efficiency and helping consumers enjoy a smoother shopping experience. The e-Book dives into how technology is changing CRM systems in retail.
Read moreEbook: Policy-Driven to Customer-Centric in the Insurance Industry
Many insurers are turning to CRM tools to reshape their business from a policy-driven to a customer-centric organization to stay competitive and keep up with changing customer needs.
Read moreEbook: Demystifying Digital Transformation for Museums and Cultural Venues
A customer relationship management (CRM) system can help you streamline many aspects of running your venue, including organizing and tracking visitor data, engaging with your audience, and effectively marketing your location to potential visitors.
Read moreArticle: Marketing – A New Way To Engage With Doctors And Patients
As the world moves quickly, new options arise for people to explore. Digital marketing has opened up endless possibilities and opportunities to stand out from competitors. It has grown exponentially over the pandemic years. In this article, we will look at easier ways for people to engage with doctors.
Read moreArticle: What Is Marketing Automation and How Does It Work?
Businesses that use AI and automation reap rewards that include higher revenues, lower costs, improved customer satisfaction, and even better employee morale. Check out the details about some specific benefits associated with marketing automation here.
Read moreArticle: Six Strategies to Masterful Marketing
Bring you business to the next level with masterful marketing strategies The difference between a good B2B marketer and a great one resides in the ability to understand the big picture of reaching your target buyers. Things get even more complicated if you have limited resources. You must think twice and make the right choice […]
Read moreArticle: Marketing and Sales: How to Be Better Together
Work together for better results The post-pandemic era has created unique challenges for marketing and sales teams unfamiliar with remote work and those who traditionally relied on face-to-face interaction with customers. With marketing under more pressure to impact revenue and sales needing new ways to approach customers, we can safely assume the solution resides in
Read moreArticle: Guide to Top‑of‑the‑Market Marketing Automation Platforms
Marketing Automation platforms can change the way you attract, generate, nurture, and convert leads. These tools consolidate your efforts in one platform, helping you to manage customer data, lead acquisition strategies, email campaigns, social networks, events, and much more.
Read moreArticle: Lead Generation — 5 Errors to be Avoided
Find the right CRM platform to do lead generation As the manager of sales and business development, the lead generation is your daily challenge. To reach your objectives, you are constantly hunting leads that will then need to go through a filter process to qualify them, so you can eventually convert them into opportunities with
Read more
Canada: 
