Ebook: Top CRM Trends in 2021
More companies and businesses will be adopting a CRM system for the first time in 2021. In fact, not doing so would suggest staying behind and having a harder time fighting off fierce competition or keeping up with the flow. From native machine learning and cognitive AI, or consolidated marketing tools and integrated social media,
Read moreEbook: The TCO of your CRM and its Economical Impact on your Business
The economical impact of a CRM platform A major implementation project such as a CRM can raise many questions about the economic impacts that this can bring to your business. The calculation of Total Cost of Ownership (TCO) becomes an indispensable tool to calculate the profitability of your project in the short, medium and long
Read moreArticle: Inbound Lead Generation: Strategy & Best Practices
According to Forrester’s article “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014, the companies that implemented marketing automation tools noticed a strong relationship between their sales and marketing through various elements. A 13 % advantage when defining and executing programs on the ground A 17 % improvement when working with customer and prospect requests
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