The beauty and cosmetics industry has taken a new turn the past 5 years. This is probably one of the most risk industries when it comes to digital and software usage. Nowadays, having a strong e-commerce presence is a must! The customers want organizations to suggest products and content based on what they like. They expect to be constantly exposed to that, and to achieve this, it is essential to reinforce the digital landscape and always know what the differences are between each customer group.
CRM & Marketing Automation Ecosystem
Implementing a CRM and a Marketing Automation platform require investment in time and budget. To ensure consistently positive results, it is necessary to understand how the software will gravitate in the company’s digital ecosystem. To do that, CRM and Marketing Automation has to be at the heart of the ecosystem. Around this, several initiatives and essentials are taken into consideration to automate processes and ensure a high rate of platform usage.
Strong Engagement Across CRM & Marketing Initiatives
From a digital standpoint, engagement is the key to success. In the beauty and cosmetics industry, customers expect to be in touch regularly with the organization. It doesn’t matter if the organization is business to business (B2B) or business to consumer (B2C), constantly engaging with the customer with the right message at the right time through CRM and Marketing Automation platforms is a must! CRM Platforms offer the opportunity to develop a one-to-one relationship with audiences and clearly understand their behaviors. The results foster a customer journey adapted to needs and allow for maximum return on investment.
Leveraging Data to Generate Positive ROI
CRM and Marketing Automation allows building a strong digital ecosystem where data is uniform across platforms and generates relevant sales and marketing insights. To achieve this, it is mandatory to meet best practices for data structure and management. In the beauty and cosmetics industry, customers make many purchases and buy a variety of products. Based on historical data, it is essential to analyze the customer’s preferences, to have a better understanding of their purchase behaviors. This will ensure positive ROI since every dollar spent will generate more than a dollar.