2020 has turned out to be a historic year, and we quickly had to adapt to a world where face-to-face contact is limited, if not impossible. The situation has put businesses and consumers in an interesting position: we are all grappling with the same issues. Companies that are able to adapt will be the winners.

Through these trials, one thing has become clear: we all need to be nimble. How to stimulate prospect engagement virtually versus face-to-face?