Article: Inbound Lead Generation: Strategy & Best Practices

According to Forrester’s article “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014, the companies that implemented marketing automation tools noticed a strong relationship between their sales and marketing through various elements.

  • A 13 % advantage when defining and executing programs on the ground
  • A 17 % improvement when working with customer and prospect requests
  • A 12 % benefit in managing pipeline leads

Furthermore, the current reality of companies knew important changes, the consumers are more educated, and before making a decision of purchase, they make many searches. According to DemandGen Report:

  • 78% start the buying process with a web search
  • 50% turn to social media and peer reviews
To have more information about the best practices of generations of inbound leads,  I strongly advise you to download this eBook: generate inbound leads, strategy and best practices.