CRM (Customer Relationship Management) is a set of systems for optimizing and maintaining relationships between a company and their customers, which develops loyalty and increases company revenue.
CRM implementation allows each department within an organization to reach system information and offer better customer service by offering products or services best adapted to the customer’s expectations.
CRM allows for better coordination between different departments (sales, customer service, marketing), centralized commercial and marketing operations in the same software, and better marketing campaign management and data analysis. Here some examples, which prove that you really need a CRM:
With better database management and improved follow-up on sales and customers’ requests, a CRM system is the best solution for listening to customers’ needs and suggesting the best products and services adapted to customer requirements.
By grouping all operations into a single software, each area of your organization has more control over each aspect of your operations.
CRM implementation allows you to automate different departments of your organization (sales, customer service, marketing, etc.) while optimizing your marketing spend.
CRM implementation allows you to strengthen communication and collaboration between different departments like sales, marketing, and customer service.
There are several CRM tools on the market. A CRM integrator is the ideal person to help you to find the solution that corresponds best your needs. To help you decide here is a comparison of CRM solutions to download: