ONE-TO-ONE PERSONALIZED MARKETING AND GROWTH MARKETING TO INCREASE B2B2C AND E-COMMERCE SALES
NAOS is an international company operating in the retail cosmetics and beauty industry and is a purpose-driven company with a mission, inspired by a claimed humanist utopia. Home to well-known and mainstream dermatological brand Bioderma and the luxury, niche professional brand Esthederm, as well as the personalized indie brand Etat Pur, they hold a status of a major international figure in Skincare and are found in over 130 countries around the world.
Real-time insightful marketing to grow engagement
In lead acquisition (paid and organic)
Focused on customer relationship and loyalty
Streamline and personalize customer service and experience by capturing 1st-party data in CRM to segment, gain and retain customers.
Solutions Metrix applied its expertise in close collaboration with the NAOS team, ensuring the success of the marketing automation implementation
Through this project, NAOS increased its database through many initiatives, allowing them to grow its 1-to-1 communication and better understand its consumers. With that growth, they were able to increase conversion and ultimately increase their D2C revenue.
As NAOS grew and its marketing objectives changed, our agile methodology allowed us to realign our implementation and deliver the highest value for them.